Omnichannel

Today, omnichannel retailing is more than just a trend topic, it is a response to the fundamental change in buying behaviour in recent years. Dealers are faced with the challenge of linking all sales channels and customer touch points, continuously analysing, operating and controlling them. The target: A channel-independent, seamless information and shopping experience.

For the sports retailer association INTERSPORT, digitisation has been an active process for years. 

Jeans Fritz wants to manage about 300 branches centrally. They need a software solution that they can rely on. 

Centralised software for all processes of modern commerce was supposed to meet the complex requirements of end-customer logistics.