E-commerce

Martin Öztürk, Sales Consultant at ROQQIO and an expert in complex backend processes, explains the challenges in omnichannel commerce and shows what solutions are available.

Today's customer expects a smooth shopping experience across all touchpoints. In omnichannel commerce, numerous extremely complex processes have to be mapped in the backend and controlled in such a way that the customer does not notice anything and is satisfied with the goods in his hands. It is essential, for example, that complex warehouse and logistics processes are managed centrally and that all relevant data is communicated to all touch points in real time.

The Omnichannel dealer ROSE Bikes becomes a sales platform. This gives customers access to a much wider, but carefully selected, range of bicycle-related products. And manufacturers benefit from a strong partner that offers them a considerable reach. The ROQQIO Commerce Cloud works in the background to ensure that everything runs smoothly. ROQQIO Managing Director Mario Raatz explains how.

E-commerce is innovative, agile and rapidly developing. As a result, the demands on shop operators and their IT infrastructures are growing. This includes the ERP. Originally not made for the online world, it differs greatly from modern e-commerce systems in terms of speed and flexibility. Traditional core areas of an ERP are production planning, material procurement and accounting, where other data formats and processes are required.

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The real online marketplace is now also open to retailers working with the ROQQIO Commerce Solutions cloud solution.

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Keller Sports automates complex processes in eCommerce and manage all distribution channels in one solution.