ARTICLES IN CATEGORY: Retail

What can fragrances achieve in retail? Fragrance expert Robert Müller-Grünow from Scentcommunication provides the answers to this question in an interview.

Customer retention is more cost-effective than acquiring new customers. In addition: Regular customers are enormously important for retail companies because they ensure regular sales and free advertising if they are happy and recommend your business to others.

Shopping is one of the most important activities in retail, but it does not always play a role in everyday working life. However, with the right handling, enormous potential for success can be realised here.

The ongoing digitalisation of everyday life has led people to organise their lives via a smartphone or the click of a computer mouse. This raises the question of why anyone should actually get up from their sofa to go on a shopping trip to the next city – a real paradigm shift.

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