Today, omnichannel retailing is more than just a trend topic, it is a response to the fundamental change in buying behaviour in recent years. Dealers are faced with the challenge of linking all sales channels and customer touch points, continuously analysing, operating and controlling them. The target: A channel-independent, seamless information and shopping experience.
Reviews are a hard currency on Amazon and a fierce battle is raging around them! There are various, sometimes non-compliant, ways of getting hold of this sought-after commodity... and all this effort is only aimed at getting your own product to the customer.
YouTube is the second largest search engine on the Internet after Google. The number of users between 18 and 49 is increasing daily. Good reasons to push YouTube marketing. But how do I do that? Read the interview with Simon Kaiser from here.