In order for modern e-commerce to really work, i.e. to meet the demands of today's customers for a seamless shopping experience, numerous technical processes must first be reconciled in the background.
In times of digital solutions, e-mail marketing plays an important role as a powerful tool for communication. “The right time, the right communication and via the right channel" only works if you know your customers and their behaviour through good data analysis.
Retailers are still facing a daunting global challenge - the epidemic of returns. Here the effects and solutions.