ARTICLES IN CATEGORY: Digitalisation

Martin Öztürk, Sales Consultant at ROQQIO and an expert in complex backend processes, explains the challenges in omnichannel commerce and shows what solutions are available.

Today's customer expects a smooth shopping experience across all touchpoints. In omnichannel commerce, numerous extremely complex processes have to be mapped in the backend and controlled in such a way that the customer does not notice anything and is satisfied with the goods in his hands. It is essential, for example, that complex warehouse and logistics processes are managed centrally and that all relevant data is communicated to all touch points in real time.

The Omnichannel dealer ROSE Bikes becomes a sales platform. This gives customers access to a much wider, but carefully selected, range of bicycle-related products. And manufacturers benefit from a strong partner that offers them a considerable reach. The ROQQIO Commerce Cloud works in the background to ensure that everything runs smoothly. ROQQIO Managing Director Mario Raatz explains how.

Stationary retail has struggled more and more in recent years: a shift towards e-commerce resulted in decreasing visitor numbers and a drop in sales. This development reached a sad climax with the coronavirus lockdown. But voices calling for digitalisation to save the retail sector have been getting louder for some time. What is the future of stationary retail? What potential does digitalisation have? What kind of stores do customers want to see in city centres?

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