customer story 

 Group Kleider Bauer: 
sell better with new IT

New software for more efficient IT processes

Trendy fashion for the whole family - that's what Garments Bauer has been bringing to its customers all over Austria for around 70 years. Most recently, however, the current fashion was managed with outdated IT. By switching to the ROQQIO solution, Kleid Bauer wants to become omnichannel capable. The IT processes are to be made more efficient in all stores and customer expectations of a modern shopping world are to be met. They say goodbye to the old, no longer developed trading technology.

Develop digital workflows

"In the future, we want to process customer orders digitally in order to reduce the workload for our employees and to be able to offer our customers the desired goods more quickly," says Matthias Graf, Manager for IT and Controlling at Garments Bauer. When processing customer data, relocation instructions and price reductions, smartphones or tablets with the ROQQIO instore app should make work easier in the Kleid-Bauer stores. "A central point for us is also a checkout system that can be operated intuitively and efficiently," says Graf. "We would like to manage regular customer data via the cash register displays, as well as complaints or returns." In the meantime, electronic data exchange, EDI, will save time in communication with suppliers and, for example, provide the article data transmitted by the supplier at the push of a button.


Start with Conference Room Pilot

The guidelines for the digital reorientation are a company-wide strategy paper and the concept based on it with the most important milestones. The practical start was made with a Conference Room Pilot, a pilot project in which the management and employees were able to specifically test the new original POS software, prepared with data from Trikots Bauer, and to define the configuration in detail. The mobile back office and customer tool ROQQIO Instore App was also included in this test phase - and received consistently good reviews from both management and employees:

Customers, stock information and relocations are self-explanatory in the ROQQIO instore app and the data flows quickly and reliably.

Matthias Graf

Manager IT & Controlling


ROQQIO systems used

Like your right hand

With ROQQIO merchandise management, you benefit from a thinking system. Whether it's a question of rearrangements, price changes or repeat orders: the goods control makes suggestions. And when planning new purchases, you can stay within the limit much more easily with the help of comparison periods. Plus: With the dashboard of our integrated business intelligence tool ROQQIO BI, you always have an overview of all company data and receive analyzes in real time.

Automated reminders

The ROQQIO merchandise management supports your work with event management. The system recognizes unplanned situations and notifies you of them. This way you keep your head free — for the important things.


use real time

With ROQQIO merchandise management, you can manage millions of items and track where they are going. Also connect the web shop. You can also use the real-time connection for other systems that you want to link to ROQQIO Retail.

Benefits of merchandise management

  • Ready for Omnichannel: Connect web shops via a universal web shopinterface
  • Fast: Use the electronic data exchange EDI and save additional time
  • Available: Relocate to fast-moving branches with goods control
  • Present: Current data is available to you in the dashboard, both stationary and mobile, including informative graphics

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Clear and intuitive

Can be operated with clear symbols and with just a few clicks: The ROQQIO POS software optimizes and accelerates POS processes and makes employees and customers happy. Central management automatically synchronizes all changes in the system. You can use live monitoring to check whether the innovations have really arrived in all branches. To manage your employees and protect the system, there is a custom permissions system.

Your customers in focus

The ROQQIO POS software also tells you who your customer is and what he has already bought in other branches. The course is set for omnichannel, because the software provides real-time data - important for connecting a web shop. Other features include managing gift cards, vouchers, couponing, and loyalty systems. Perfect for customer loyalty!
Another plus of the ROQQIO POS is the variety of connected payment service providers.

Legally compliant and certified

The ROQQIO POS software is certified by the Institute of Public Auditors (IDW). In addition, our cash register software conforms to the cash register security regulation and can connect the technical security device (TSE).

Benefits of the POS software

  • Cross-industry: Use everywhere in retail (non-food), whether in one or hundreds of branches
  • International: Expand worldwide with different languages, currencies and fiscalizations
  • Customer-centric: Retain customers with gift cards, vouchers, couponing and loyalty systems

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Goods receipt and inventories made easy

With the ROQQIO instore app, your sales staff can immediately enter the delivery note number, select suppliers and enter barcodes and quantities. Inventories are also made easier because your employees can capture location barcodes with a smartphone camera or an additional scanner module. The ROQQIO Instore App supports other business processes, including customer registration, stock transfers and orders as well as price changes.

Flexible advice and mobile checkout

Happy customers who save going to the checkout and waiting in line: With the ROQQIO instore app, the sales employee calls the checkout module on his after successful customer consultation tablet up. As with online purchases, the customer places the selected items in the shopping cart and pays without cash.

Points with Click & Reserve

With the Click & Reserve option, you enable your customers to reserve items online in the store and then buy them on the spot, by viewing or trying them on. The availability of goods is secured for your customers.


Benefits of the app

  • Multifunctional: Advising, cashing in, navigating branch processes
  • Customer-friendly: Avoid queues at the POS
  • Compatible: Runs on iOS, Android and Windows
  • Secure: GDPR compliant

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Customer-centric shopping experience

Today's customers are networked and move flexibly in the shopping world. It does not differentiate between devices and channels, but instead demands a smooth, fast and personalized shopping experience – in stationary stores, in online shops, via apps, marketplaces or social media. Retailers can therefore only achieve lasting customer satisfaction if they offer cross-channel sales and service processes. And the ROQQIO Commerce Cloud supports this.


Unified Commerce Platform

The SaaS solution acts as a control center and connects the agile world of digital commerce with the existing IT, e.g. with the ERP, payment service providers and internal logistics. The Commerce Cloud automates all relevant processes, facilitates the connection of additional sales channels and achieves a short time-to-market! With the ROQQIO Commerce Cloud, you align your technical infrastructure with omnichannel processes and receive the technical basis to make customer wishes come true.


It's the software

Maintaining articles, keeping inventories up to date, managing orders: thanks to its modular structure, the ROQQIO Commerce Cloud adapts precisely to existing systems and can react to individual requirements. This also increases your entrepreneurial flexibility. You can access different tools according to your needs.


Benefits of our e-commerce solution

  • Backend integration: flexibly connect shop systems and marketplaces and provide them with suitably prepared item data and prices
  • Fast implementation: Many e-commerce processes are predefined in the ROQQIO Commerce Cloud
  • Cross-channel: Harmonization of all information and data for existing system landscapes

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Introduction in stages

The start of the far-reaching IT modernization was the introduction of the ROQQIO Retail merchandise management system at the beginning of the year - initially in the basic functions - and the subsequent branch-wide rollout of 60 ROQQIO POS cash registers. Matthias Graf: "The efficient design of our back office processes is just as important as the modernization of customer touchpoints."

Further modules of ROQQIO's omnichannel solution, the ROQQIO Instore App and the ROQQIO Commerce Cloud, are to follow in further sub-steps. It is important for the entrepreneurs to take all employees with them during the change. Because, according to the goal: "ROQQIO technology should enable our saleswomen to offer a new way of advising and selling," says Graf.


The ROQQIO technology should enable our saleswomen a new way of advising and selling.

Matthias Graf

Manager IT & Controlling

About Gruppe Kleider Bauer

Kleider Bauer

Hämmerle - the fashion house

  • womenswear
  • 7 branches
  • Website: www.haemmerle-mode.at


Otto Graf
  • womenswear
  • 3 branches
  • Website: www.ottograf.at

  • Management: Peter and Werner Graf
  • Employees: approx. 1000
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Our Omnichannel Solutions


Scalable SaaS platform for eCommerce startup and growth. Easy connection of sales channels and shipping warehouses.

POS software

Check out with online cash registers in accordance with the law. Current stocks, customer loyalty, functional depth. For all non-food industries.


Manage back office and customer service digitally via app. For inventory, goods receipt, inventories, Click & Collect, mobile checkout.

Inventory Management

Time-saving, automated planning, procurement, and control of articles. Inventory management system with live data.

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