ROQQIO Referenz AUST Fashion

 customer story 

 AUST Fashion: 
 Digital from production 

 to the shop counter 

AUST Fashion, a franchisor from Hamburg with around 50 branches, is modernizing its IT landscape and digitally positioning the textile chain right through to the end customer with ROQQIO and INTEX.

The family business AUST Fashion has been presenting sporty, elegant collections made in Italy in its women's boutiques in Germany and Austria for five decades. On the occasion of its 50th anniversary, the company begins to modernize its processes from a technical perspective. This involves processes such as production planning, stocks and movements, stock transfers and repeat orders, and customer contact. An ERP and PLM solution (Enterprise Resource Planning and Product Lifecycle Management) from INTEX EDV-Software GmbH from Saarbrücken and ROQQIO technology are used.

 

The goal: new customers in e-commerce

The introduction of ROQQIO merchandise management and the omnichannel checkouts from ROQQIO is also on the agenda, as is the backend and consulting tool ROQQIO Instore App. After a successful pilot project, the first steps in the software rollout are now to follow. AUST thus relies on an automated IT landscape that starts with textile production and extends to the sale of fashionable goods in the store. The AUST franchise partners, who operate the majority of the AUST stores, also benefit from this. And for AUST customers, the reorganization will soon be reflected in digitally supported advice with the ROQQIO Instore App.

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Like your right hand

With ROQQIO merchandise management, you benefit from a thinking system. Whether it's a question of rearrangements, price changes or repeat orders: the goods control makes suggestions. And when planning new purchases, you can stay within the limit much more easily with the help of comparison periods. Plus: With the dashboard of our integrated business intelligence tool ROQQIO BI, you always have an overview of all company data and receive analyzes in real time.


Automated reminders

The ROQQIO merchandise management supports your work with event management. The system recognizes unplanned situations and notifies you of them. This way you keep your head free — for the important things.

 

use real time

With ROQQIO merchandise management, you can manage millions of items and track where they are going. Also connect the web shop. You can also use the real-time connection for other systems that you want to link to ROQQIO Retail.


Benefits of merchandise management

  • Ready for Omnichannel: Connect web shops via a universal web shopinterface
  • Fast: Use the electronic data exchange EDI and save additional time
  • Available: Relocate to fast-moving branches with goods control
  • Present: Current data is available to you in the dashboard, both stationary and mobile, including informative graphics

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Clear and intuitive

Can be operated with clear symbols and with just a few clicks: The ROQQIO POS software optimizes and accelerates POS processes and makes employees and customers happy. Central management automatically synchronizes all changes in the system. You can use live monitoring to check whether the innovations have really arrived in all branches. To manage your employees and protect the system, there is a custom permissions system.


Your customers in focus

The ROQQIO POS software also tells you who your customer is and what he has already bought in other branches. The course is set for omnichannel, because the software provides real-time data - important for connecting a web shop. Other features include managing gift cards, vouchers, couponing, and loyalty systems. Perfect for customer loyalty!
Another plus of the ROQQIO POS is the variety of connected payment service providers.


Legally compliant and certified

The ROQQIO POS software is certified by the Institute of Public Auditors (IDW). In addition, our cash register software conforms to the cash register security regulation and can connect the technical security device (TSE).


Benefits of the POS software

  • Cross-industry: Use everywhere in retail (non-food), whether in one or hundreds of branches
  • International: Expand worldwide with different languages, currencies and fiscalizations
  • Customer-centric: Retain customers with gift cards, vouchers, couponing and loyalty systems

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Goods receipt and inventories made easy

With the ROQQIO instore app, your sales staff can immediately enter the delivery note number, select suppliers and enter barcodes and quantities. Inventories are also made easier because your employees can capture location barcodes with a smartphone camera or an additional scanner module. The ROQQIO Instore App supports other business processes, including customer registration, stock transfers and orders as well as price changes.


Flexible advice and mobile checkout

Happy customers who save going to the checkout and waiting in line: With the ROQQIO instore app, the sales employee calls the checkout module on his after successful customer consultation tablet up. As with online purchases, the customer places the selected items in the shopping cart and pays without cash.


Points with Click & Reserve

With the Click & Reserve option, you enable your customers to reserve items online in the store and then buy them on the spot, by viewing or trying them on. The availability of goods is secured for your customers.

 

Benefits of the app

  • Multifunctional: Advising, cashing in, navigating branch processes
  • Customer-friendly: Avoid queues at the POS
  • Compatible: Runs on iOS, Android and Windows
  • Secure: GDPR compliant

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About AUST Fashion

  • Headquarters: CKT Moden GmbH, Hamburg
  • Management: Robert Knoop Troullier
  • Stores: 55 (Germany and Austria), mostly franchise partners
  • Brands: mainly own collections, made in Italy
  • Virtual boutiques: aust24.shop
  • Websites: www.austfashion.com

 

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