What can fragrances achieve in retail? Fragrance expert Robert Müller-Grünow from Scentcommunication provides the answers to this question in an interview.
Customer retention is more cost-effective than acquiring new customers. In addition: Regular customers are enormously important for retail companies because they ensure regular sales and free advertising if they are happy and recommend your business to others.
Today's customer expects a smooth shopping experience across all touchpoints. In omnichannel commerce, numerous extremely complex processes have to be mapped in the backend and controlled in such a way that the customer does not notice anything and is satisfied with the goods in his hands. It is essential, for example, that complex warehouse and logistics processes are managed centrally and that all relevant data is communicated to all touch points in real time.
The Omnichannel dealer ROSE Bikes becomes a sales platform. This gives customers access to a much wider, but carefully selected, range of bicycle-related products. And manufacturers benefit from a strong partner that offers them a considerable reach. The ROQQIO Commerce Cloud works in the background to ensure that everything runs smoothly. ROQQIO Managing Director Mario Raatz explains how.
Wann: 26. - 28.01.2021
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