What can fragrances achieve in retail? Fragrance expert Robert Müller-Grünow from Scentcommunication provides the answers to this question in an interview.
Customer retention is more cost-effective than acquiring new customers. In addition: Regular customers are enormously important for retail companies because they ensure regular sales and free advertising if they are happy and recommend your business to others.
Reviews are a hard currency on Amazon and a fierce battle is raging around them! There are various, sometimes non-compliant, ways of getting hold of this sought-after commodity... and all this effort is only aimed at getting your own product to the customer.
YouTube is the second largest search engine on the Internet after Google. The number of users between 18 and 49 is increasing daily. Good reasons to push YouTube marketing. But how do I do that? Read the interview with Simon Kaiser from here.