The ongoing digitalisation of everyday life has led people to organise their lives via a smartphone or the click of a computer mouse. This raises the question of why anyone should actually get up from their sofa to go on a shopping trip to the next city – a real paradigm shift.
Branch owner switches to new merchandise management and checkout system
In order for modern e-commerce to really work, i.e. to meet the demands of today's customers for a seamless shopping experience, numerous technical processes must first be reconciled in the background.
In times of digital solutions, e-mail marketing plays an important role as a powerful tool for communication. “The right time, the right communication and via the right channel" only works if you know your customers and their behaviour through good data analysis.