What can fragrances achieve in retail? Fragrance expert Robert Müller-Grünow from Scentcommunication provides the answers to this question in an interview.
Customer retention is more cost-effective than acquiring new customers. In addition: Regular customers are enormously important for retail companies because they ensure regular sales and free advertising if they are happy and recommend your business to others.
Retailers are still facing a daunting global challenge - the epidemic of returns. Here the effects and solutions.
Today, omnichannel retailing is more than just a trend topic, it is a response to the fundamental change in buying behaviour in recent years. Dealers are faced with the challenge of linking all sales channels and customer touch points, continuously analysing, operating and controlling them. The target: A channel-independent, seamless information and shopping experience.
Reviews are a hard currency on Amazon and a fierce battle is raging around them! There are various, sometimes non-compliant, ways of getting hold of this sought-after commodity... and all this effort is only aimed at getting your own product to the customer.