What can fragrances achieve in retail? Fragrance expert Robert Müller-Grünow from Scentcommunication provides the answers to this question in an interview.
Customer retention is more cost-effective than acquiring new customers. In addition: Regular customers are enormously important for retail companies because they ensure regular sales and free advertising if they are happy and recommend your business to others.
In order for modern e-commerce to really work, i.e. to meet the demands of today's customers for a seamless shopping experience, numerous technical processes must first be reconciled in the background.
Martin Öztürk, Sales Consultant at ROQQIO and an expert in complex backend processes, explains the challenges in omnichannel commerce and shows what solutions are available.
Today's customer expects a smooth shopping experience across all touchpoints. In omnichannel commerce, numerous extremely complex processes have to be mapped in the backend and controlled in such a way that the customer does not notice anything and is satisfied with the goods in his hands. It is essential, for example, that complex warehouse and logistics processes are managed centrally and that all relevant data is communicated to all touch points in real time.
When: 05. - 06.05.2021
The EHI Payment Congress is one of the most important trade events for connected and digital trade.